BuiltByAnAffiliate.EngineeredForClicks.
Nathan Lampe left big-tech comfort to build the WordPress toolkit he wished existed—fast shipping, zero fluff, clicks first.
What Sets PassiveWP Apart
Relentless Execution
Speed of shipping, obsession with ROI, and a direct line to the founder—that’s our unfair advantage.
Weekly updates, zero bloat
Real pain → real solution
Talk to Nathan, not a bot
Weekly updates, zero bloat
Real pain → real solution
Talk to Nathan, not a bot
Weekly updates, zero bloat
Real pain → real solution
Talk to Nathan, not a bot
Weekly updates, zero bloat
Real pain → real solution
Talk to Nathan, not a bot
Pay once, own it forever
Features that move EPC
Votes shape the backlog
Pay once, own it forever
Features that move EPC
Votes shape the backlog
Pay once, own it forever
Features that move EPC
Votes shape the backlog
Pay once, own it forever
Features that move EPC
Votes shape the backlog
Affiliate tools looked slick—but leaked revenue.
The Problem
As one of the few engineers behind NerdWallet’s WordPress content platform, Nathan watched beautiful blocks under-perform and compliance fires scorch revenue. The fix? Build tools that click and stick.
- Generic plugins ignored affiliate edge-cases.
- Writers juggled short-codes & spreadsheets.
- Engineering time vanished into compliance bugs.
One laptop. Twelve months. Six feature launches.
The Build
Nathan swapped corporate comfort for caffeine and code, pushing live releases most weeks—not quarters—until PassiveWP could replace every tool he once duct-taped together.
- AI content, link cloaks, data-driven blocks—all native.
- Affiliate performance obsessed from day one.
- Zero VC cash: roadmap steered by paying users.
If it doesn’t earn or save hours—it doesn’t ship.
The Promise
Every commit must boost clicks, tighten compliance, improve UX or kill busywork. Time wasters get binned. It’s why early adopters stick around.
- Features ruthlessly tested against click-through.
- Zero refunds requested in 2024.
- Lifetime owners never pay for an upgrade—ever.
How We Got Here
Nathan’s Journey
A decade of growth-engineering lessons distilled into one relentless plugin.
Glassdoor Marketing Team
Engineered B2B marketing tools
NerdWallet Content Platform
Built up the content platform that moved eight-figure EPC
Scratch-The-Itch Moment
Realised no plugin solved affiliate pain end-to-end
PassiveWP Launch
Quit career, shipped MVP, answered the first support ticket
Relentless Shipping
6 major features. Weekly builds. Community-first.
We Ship Features—Not Excuses
Momentum That Compounds
Early adopters choose us because speed wins traffic.
Join the Early Adopters—Shape the Future
Start earning today risk-free. Test every feature, grill the founder, and watch your clicks climb—risk-free for 14 days.
14-day money-back guarantee
