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Click ID and Attribution Tracking: Build Reliable Postback Workflows

Branded Links / Tracking

Click IDs make it possible to tie conversions back to the exact traffic source and campaign link.

When to Use This Guide

Use this when you want cleaner tracking, safer redirects, better routing, or stronger conversion attribution.


Before You Start

  • You are logged into WordPress with an Administrator account.
  • You can open PassiveWP -> My Links.
  • You have final destination URLs ready before creating redirects.

Exact Menu Path

WordPress Admin -> PassiveWP -> Branded Links -> My Links

Step-by-Step Walkthrough

Step 1: Enable click ID appending in link settings.

Where to click WordPress AdminPassiveWPBranded LinksMy Links

What to do In "Attribution & Conversion", set Click ID param, copy Trackback Webhook URL, configure network postback, then run one test conversion.

How to verify Private-window click tests should route correctly and keep required attribution params.

Step 2: Ensure your network stores and returns that value in postbacks.

Where to click WordPress AdminPassiveWPBranded LinksMy Links

What to do In "Attribution & Conversion", set Click ID param, copy Trackback Webhook URL, configure network postback, then run one test conversion.

How to verify Private-window click tests should route correctly and keep required attribution params.

Step 3: Run a test click and test conversion before scaling traffic.

Where to click WordPress AdminPassiveWPBranded LinksMy Links

What to do Open WordPress AdminPassiveWPBranded LinksMy Links, click the test/validate action in that screen, and wait for the result notice before continuing.

How to verify Private-window click tests should route correctly and keep required attribution params.

Step 4: Confirm conversion appears under the correct link analytics.

Where to click WordPress AdminPassiveWPBranded LinksMy Links

What to do From My Links, open link actionsView Analytics, set date range, and compare clicks vs conversions before editing rules.

How to verify Private-window click tests should route correctly and keep required attribution params.

Quick Troubleshooting Checks

  • Validate branded slug and destination URL before saving.
  • Test one click with fresh query params in an incognito window.
  • Check forwarding mode and click-ID settings if attribution is missing.

Common Mistakes to Avoid

  • Using unclear slugs that make campaign reporting difficult.
  • Turning on aggressive filters before baseline traffic data exists.
  • Forgetting to set a fallback destination for rule-based routing.

Success Checklist

  • Slug is readable and campaign-specific.
  • Click tracking and attribution settings are confirmed.
  • Test clicks from mobile and desktop hit the right destination.

Pro Tips for Affiliate Marketers

  • Use one naming pattern for all campaigns.
  • Run weekly fraud and quality checks on top links.
  • Keep redirects flexible by preferring temporary redirects unless policy requires otherwise.

If You Get Stuck

Open the matching troubleshooting article in this help center and repeat one step at a time instead of changing multiple settings at once.

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