Branded links improve click trust and give you central control over destination changes.
When to Use This Guide
Use this when you want cleaner tracking, safer redirects, better routing, or stronger conversion attribution.
Before You Start
- You are logged into WordPress with an Administrator account.
- You can open PassiveWP -> My Links.
- You have final destination URLs ready before creating redirects.
Exact Menu Path
WordPress Admin -> PassiveWP -> Branded Links -> My Links
Step-by-Step Walkthrough
Step 1: Go to My Links > Add New Link.
Where to click WordPress Admin→PassiveWP→Branded Links→My Links
What to do Open PassiveWP→Branded Links→Add New Link and complete: Basics, Compliance & Forwarding, Smart Routing, Attribution & Conversion, then Review & Save.
How to verify Private-window click tests should route correctly and keep required attribution params.
Step 2: Choose a simple slug that reflects the campaign topic.
Where to click WordPress Admin→PassiveWP→Branded Links→My Links
What to do In Basics, set "Branded URL" with a unique lowercase slug (no query/hash), then continue when validation passes.
How to verify Private-window click tests should route correctly and keep required attribution params.
Step 3: Add a primary destination URL and save.
Where to click WordPress Admin→PassiveWP→Branded Links→My Links
What to do Complete the field changes in WordPress Admin→PassiveWP→Branded Links→My Links, then click Save Changes and do not leave the page until the success notice appears.
How to verify Private-window click tests should route correctly and keep required attribution params.
Step 4: Test the link in browser and mobile to confirm redirect behavior.
Where to click WordPress Admin→PassiveWP→Branded Links→My Links
What to do Open WordPress Admin→PassiveWP→Branded Links→My Links, click the test/validate action in that screen, and wait for the result notice before continuing.
How to verify Private-window click tests should route correctly and keep required attribution params.
Step 5: Use this link in your top money page and email/social campaigns.
Where to click WordPress Admin→PassiveWP→Branded Links→My Links
What to do Use WordPress Admin→PassiveWP→Branded Links→My Links to run generation for one item first, review the output manually, then continue with the remaining items.
How to verify Private-window click tests should route correctly and keep required attribution params.
Quick Troubleshooting Checks
- Validate branded slug and destination URL before saving.
- Test one click with fresh query params in an incognito window.
- Check forwarding mode and click-ID settings if attribution is missing.
Common Mistakes to Avoid
- Using unclear slugs that make campaign reporting difficult.
- Turning on aggressive filters before baseline traffic data exists.
- Forgetting to set a fallback destination for rule-based routing.
Success Checklist
- Slug is readable and campaign-specific.
- Click tracking and attribution settings are confirmed.
- Test clicks from mobile and desktop hit the right destination.
Pro Tips for Affiliate Marketers
- Use one naming pattern for all campaigns.
- Run weekly fraud and quality checks on top links.
- Keep redirects flexible by preferring temporary redirects unless policy requires otherwise.
If You Get Stuck
Open the matching troubleshooting article in this help center and repeat one step at a time instead of changing multiple settings at once.
