Correct forwarding mode keeps attribution intact while reducing parameter abuse.
When to Use This Guide
Use this when you want cleaner tracking, safer redirects, better routing, or stronger conversion attribution.
Before You Start
- You are logged into WordPress with an Administrator account.
- You can open PassiveWP -> My Links.
- You have final destination URLs ready before creating redirects.
Exact Menu Path
WordPress Admin -> PassiveWP -> Branded Links -> My Links
Step-by-Step Walkthrough
Step 1: Use None for strict clean links with no parameter forwarding.
Where to click WordPress Admin→PassiveWP→Branded Links→My Links
What to do In "Compliance & Forwarding", choose Forwarding Mode (None/All/Allowlist), save, then test URL params in private browsing.
How to verify Private-window click tests should route correctly and keep required attribution params.
Step 2: Use All only when downstream systems require full passthrough.
Where to click WordPress Admin→PassiveWP→Branded Links→My Links
What to do In WordPress Admin→PassiveWP→Branded Links→My Links, do this in order: open the relevant panel, find the control related to "Use All only when downstream systems require full passthrough.", apply one change, click Save/Run, then reload once to confirm it stuck.
How to verify Private-window click tests should route correctly and keep required attribution params.
Step 3: Use Allowlist for balanced control and safer attribution.
Where to click WordPress Admin→PassiveWP→Branded Links→My Links
What to do In WordPress Admin→PassiveWP→Branded Links→My Links, do this in order: open the relevant panel, find the control related to "Use Allowlist for balanced control and safer attribution.", apply one change, click Save/Run, then reload once to confirm it stuck.
How to verify Private-window click tests should route correctly and keep required attribution params.
Step 4: Validate campaign parameters after each mode change.
Where to click WordPress Admin→PassiveWP→Branded Links→My Links
What to do In "Compliance & Forwarding", choose Forwarding Mode (None/All/Allowlist), save, then test URL params in private browsing.
How to verify Private-window click tests should route correctly and keep required attribution params.
Quick Troubleshooting Checks
- Validate branded slug and destination URL before saving.
- Test one click with fresh query params in an incognito window.
- Check forwarding mode and click-ID settings if attribution is missing.
Common Mistakes to Avoid
- Using unclear slugs that make campaign reporting difficult.
- Turning on aggressive filters before baseline traffic data exists.
- Forgetting to set a fallback destination for rule-based routing.
Success Checklist
- Slug is readable and campaign-specific.
- Click tracking and attribution settings are confirmed.
- Test clicks from mobile and desktop hit the right destination.
Pro Tips for Affiliate Marketers
- Use one naming pattern for all campaigns.
- Run weekly fraud and quality checks on top links.
- Keep redirects flexible by preferring temporary redirects unless policy requires otherwise.
If You Get Stuck
Open the matching troubleshooting article in this help center and repeat one step at a time instead of changing multiple settings at once.
