Country routing increases conversion by reducing cross-border friction and currency mismatch.

When to Use This Guide

Use this when you want cleaner tracking, safer redirects, better routing, or stronger conversion attribution.

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Before You Start

• You are logged into WordPress with an Administrator account.
• You can open PassiveWP -> My Links.
• You have final destination URLs ready before creating redirects.

Exact Menu Path

WordPress Admin -> PassiveWP -> Branded Links -> My Links

Step-by-Step Walkthrough

Step 1: Create a default destination for global traffic.

Where to click WordPress Admin→PassiveWP→Branded Links→My Links

What to do Open PassiveWP→Branded Links→Add New Link and complete: Basics, Compliance & Forwarding, Smart Routing, Attribution & Conversion, then Review & Save.

How to verify Private-window click tests should route correctly and keep required attribution params.

Step 2: Add country-specific destinations for your top markets.

Where to click WordPress Admin→PassiveWP→Branded Links→My Links

What to do In WordPress Admin→PassiveWP→Branded Links→My Links, do this in order: open the relevant panel, find the control related to "Add country-specific destinations for your top markets.", apply one change, click Save/Run, then reload once to confirm it stuck.

How to verify Private-window click tests should route correctly and keep required attribution params.

Step 3: Include EU handling if your campaign treats EU countries similarly.

Where to click WordPress Admin→PassiveWP→Branded Links→My Links

What to do Use WordPress Admin→PassiveWP→Branded Links→My Links to run generation for one item first, review the output manually, then continue with the remaining items.

How to verify Private-window click tests should route correctly and keep required attribution params.

Step 4: Test several geo scenarios before campaign launch.

Where to click WordPress Admin→PassiveWP→Branded Links→My Links

What to do Open WordPress Admin→PassiveWP→Branded Links→My Links, click the test/validate action in that screen, and wait for the result notice before continuing.

How to verify Private-window click tests should route correctly and keep required attribution params.

Step 5: Review country performance weekly and refine.

Where to click WordPress Admin→PassiveWP→Branded Links→My Links

What to do In WordPress Admin→PassiveWP→Branded Links→My Links, do this in order: open the relevant panel, find the control related to "Review country performance weekly and refine.", apply one change, click Save/Run, then reload once to confirm it stuck.

How to verify Private-window click tests should route correctly and keep required attribution params.

Quick Troubleshooting Checks

• Validate branded slug and destination URL before saving.
• Test one click with fresh query params in an incognito window.
• Check forwarding mode and click-ID settings if attribution is missing.

Common Mistakes to Avoid

• Using unclear slugs that make campaign reporting difficult.
• Turning on aggressive filters before baseline traffic data exists.
• Forgetting to set a fallback destination for rule-based routing.

Success Checklist

• Slug is readable and campaign-specific.
• Click tracking and attribution settings are confirmed.
• Test clicks from mobile and desktop hit the right destination.

Pro Tips for Affiliate Marketers

• Use one naming pattern for all campaigns.
• Run weekly fraud and quality checks on top links.
• Keep redirects flexible by preferring temporary redirects unless policy requires otherwise.

If You Get Stuck

Open the matching troubleshooting article in this help center and repeat one step at a time instead of changing multiple settings at once.