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Branded Link Redirect Loop

Troubleshooting / Links and Tracking

Clicking a branded link causes repeated redirects or browser errors.


Where to Check in PassiveWP

WordPress Admin -> PassiveWP -> Branded Links -> My Links

Step-by-Step Fix Walkthrough

Fix Step 1: Set a clean external destination URL first.

Where to click WordPress AdminPassiveWPBranded LinksMy Links

What to do In WordPress AdminPassiveWPBranded LinksMy Links, do this in order: open the relevant panel, find the control related to "Set a clean external destination URL first.", apply one change, click Save/Run, then reload once to confirm it stuck.

How to verify Private-window click tests should route correctly and keep required attribution params.

Fix Step 2: Temporarily disable advanced rules and test base redirect.

Where to click WordPress AdminPassiveWPBranded LinksMy Links

What to do Open WordPress AdminPassiveWPBranded LinksMy Links, click the test/validate action in that screen, and wait for the result notice before continuing.

How to verify Private-window click tests should route correctly and keep required attribution params.

Fix Step 3: Re-enable rules one at a time to find conflict.

Where to click WordPress AdminPassiveWPBranded LinksMy Links

What to do In WordPress AdminPassiveWPBranded LinksMy Links, do this in order: open the relevant panel, find the control related to "Re-enable rules one at a time to find conflict.", apply one change, click Save/Run, then reload once to confirm it stuck.

How to verify Private-window click tests should route correctly and keep required attribution params.

Fix Step 4: Avoid destination URLs that resolve back to branded link path.

Where to click WordPress AdminPassiveWPBranded LinksMy Links

What to do In WordPress AdminPassiveWPBranded LinksMy Links, do this in order: open the relevant panel, find the control related to "Avoid destination URLs that resolve back to branded link path.", apply one change, click Save/Run, then reload once to confirm it stuck.

How to verify Private-window click tests should route correctly and keep required attribution params.

Most Common Causes

  • Destination points back to the same branded domain/path.
  • Conflicting rules sending users in circles.
  • External redirect service creating chained loops.

How to Prevent It Next Time

  • Run link QA before publishing campaigns.
  • Keep one fallback destination always valid.
  • Avoid layered redirect chains when possible.

When to Contact Support

  • You completed every fix step and still get the same error.
  • The issue impacts revenue-critical pages or high-volume campaigns.
  • You can share timestamps, affected link/product IDs, and screenshots of the exact error state.

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