Traffic split percentages do not match expected ratio in small windows.

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Where to Check in PassiveWP

WordPress Admin -> PassiveWP -> Branded Links -> My Links

Step-by-Step Fix Walkthrough

Fix Step 1: Run test longer for statistically meaningful data.

Where to click WordPress Admin→PassiveWP→Branded Links→My Links

What to do Open WordPress Admin→PassiveWP→Branded Links→My Links, click the test/validate action in that screen, and wait for the result notice before continuing.

How to verify Private-window click tests should route correctly and keep required attribution params.

Fix Step 2: Confirm other rules are not pre-filtering traffic.

Where to click WordPress Admin→PassiveWP→Branded Links→My Links

What to do In WordPress Admin→PassiveWP→Branded Links→My Links, do this in order: open the relevant panel, find the control related to "Confirm other rules are not pre-filtering traffic.", apply one change, click Save/Run, then reload once to confirm it stuck.

How to verify Private-window click tests should route correctly and keep required attribution params.

Fix Step 3: Keep split percentages simple during testing.

Where to click WordPress Admin→PassiveWP→Branded Links→My Links

What to do Open WordPress Admin→PassiveWP→Branded Links→My Links, click the test/validate action in that screen, and wait for the result notice before continuing.

How to verify Private-window click tests should route correctly and keep required attribution params.

Fix Step 4: Analyze by segment (country/device/source) before concluding imbalance.

Where to click WordPress Admin→PassiveWP→Branded Links→My Links

What to do In WordPress Admin→PassiveWP→Branded Links→My Links, do this in order: open the relevant panel, find the control related to "Analyze by segment (country/device/source) before concluding imbalance.", apply one change, click Save/Run, then reload once to confirm it stuck.

How to verify Private-window click tests should route correctly and keep required attribution params.

Most Common Causes

• Sample size too small for stable distribution.
• Traffic source bias or geo/device rules overriding split.
• Recent config changes resetting expected patterns.

How to Prevent It Next Time

• Set minimum sample thresholds before declaring winners.
• Avoid changing rules mid-test.
• Document test start/end and assumptions.

When to Contact Support

• You completed every fix step and still get the same error.
• The issue impacts revenue-critical pages or high-volume campaigns.
• You can share timestamps, affected link/product IDs, and screenshots of the exact error state.